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AITP Chicago Meeting - Metrics that Matter

  • Tue, September 12, 2023
  • 6:00 PM - 7:00 PM

You're Invited to an Informational Virtual Meeting (see registration information below)

Topic:  Metrics that Matter

Metrics is a required component of a data and analytics capability. However, data and analytics metrics are rarely well defined or integrated within overarching organizational metrics. A key to working with metrics is understanding the  difference between leading (activities and events that precede desired outcomes) and lagging (end-state objective) indicators.  It is also critical to put data and analytics metrics into the “causality chain” of metrics.  This chain links metrics in each initiative to the data to analytics metrics and then to the process performance metrics of the organization.  Creating a metrics framework will support your data and analytics capability. 

Speaker:  Roger Moore

Roger Moore (  is the CEO and Managing Director at NLITX ( where he is an insight and growth fixated, high energy leader doggedly pursuing competitive advantage through strategic application of data and advanced analytics. Roger is also a well-respected lecturer at the University of Chicago in the Master of Science in Analytics Program. Previously Roger was VP, Analytics and Customer Operations at Entytle, driving increased installed base revenue utilizing AI and machine learning. Roger has also delivered value to his clients at Gartner, Sagence, Booz & Co, Diamond Advisory Services, and the Boston Consulting Group. He founded and chairs the Chicago Booth Big Data & Analytics Roundtable. Roger holds an MBA with focus in Finance and Statistics from the University of Chicago’s Booth School of Business. He also received a BS in Electrical and Computer Engineering from the University of Wisconsin – Madison.If you did not notice, Roger is a data and advanced analytics geek!

Click Here to Register to Receive a Meeting Link   You must register by 9/12 to attend!  The meeting link will be sent out the evening of 9/10 to all registrants, with a reminder sent the day of the event.  If you have not received the link by the morning of 9/11, check your spam folder.  If it is not there, send an email to and he will email you the link.

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