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Enhancing Business Effectiveness Through Storytelling

  • Wed, April 27, 2022
  • 5:30 PM - 6:30 PM

You’re Invited to an informational Virtual Meeting.   (See Registration link below)

Topic: Enhancing Business Effectiveness Through Storytelling


Effectiveness requires deep understanding of business challenges, the people who are impacted, and what solutions look like and do. The ability to mine a story for deep meaning and deep understanding refines and sharpens understanding and assumptions about business concerns to improve concepts, insights about them, and perspectives to guide and control action.


The purpose of this program is for the audience to experience enhancing business effectiveness through storytelling by listening to a narrative and then working through example questions and issues to achieve and validate meaningful insights anchored in a clear and deep understanding of business terms and ideas embedded in the story.

Learning Objectives

Mine a story for content related or applicable to business

Explore the content of thestory within context to clarify and deepen understanding

Launch a go-forward use of the approach

Speaker:  Dr. Susan A. Garfield

Dr. Susan A. Garfield has decades of experience in the worlds of business, technology, education, and performance. As a computer programmer, teacher, trainer, storyteller, coach, and mentor, she faces any question or challenge with an exploratory, agile, "yes-and" approach.

Dr. Garfield holds Bachelor's and Master's degrees in Mathematics and in Literature, a Ph.D. in Humanities/Comparative Literature, an MBA, and certification as a PMP. As a developer of business application systems and a project leader and manager, she has seen again and again how intention, expression, and interpretation converge to support and to subvert business and technological relationships, outcomes, and results.

Click Here to Register to Receive a Meeting Link  You must register by 4/27 to attend!  The meeting link will be sent out the evening of 4/25 to all registrants, with a reminder sent the day of the event.  If you have not received the link by the morning of 4/26, check your spam and promotion folders.  If it is not there, send an email to and he will email you the link.

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