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PMI Chicagoland May 25th Knowledge Sharing Event

  • Thu, May 25, 2023
  • 5:30 PM - 8:00 PM

You're Invited:  PMI Chicagoland May 25th Knowledge Sharing Event

In today’s increasingly volatile and complex business environment, teams require new tools and techniques to drive value and innovative outcomes. Companies with mature design thinking practices can deliver an ROI of 85% or greater on their customer engagements. (Forrester Business Case Report, May 2019.)

In this session we will cover the benefits of incorporating Design Thinking methodologies on projects for increased customer alignment and business impact. The session will provide participants with a high-level overview of Design Thinking, its methods, and its tools. The goal is to help project leaders understand how Design Thinking can benefit your organization’s projects.

Presenter Bruce Gay explains that Design Thinking is “a practical, user-centered methodology that embraces trial and error and immediate feedback that teams achieve through testing and validation of prototypes.” It is a rising methodology that is used during the initial scoping-and-definition phases to ensure teams are “building the right thing” and “addressing the right customer’s need.”

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Bruce Gay's BIO:

Bruce Gay, PMP, SCM, helps individuals improve their business skills, become better leaders, and achieve professional greatness. For the past 15 years, Bruce managed product teams that incorporated UX Design and Design Thinking methodologies into their product development processes. 

Bruce lives in Pittsburgh, USA with his wife, two daughters, and his dogs. He is an active volunteer with the PMI Pittsburgh chapter and was Director of Corporate Sponsorship for several years. Bruce shares his experiences and ideas on twitter: @brucegay and

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